20 Nov Factors to Consider for Point of Sale Display
Point of sale display is a source of advisement. It is an indirect way to attract customers. Generally, the products display near the cash counter. When customers stand at the cash counter in a queue for their turn, they might see the products placed on the shelves. It makes them, buying and calls as an impulsive buying. The products attract the customers and, build an urge in their heart to buy the products.
We can keep the shelves in the malls, marts, departmental stores, grocery store etc. The core purpose is to create awareness about the products and services. Moreover, we can create awareness of a newly launched product.
Many factors that we need to consider in terms of point of sale display. One wrong step can ruin the whole purpose of marketing. Instead of attracting customers, we can lose the buyers.
The Important Factors to Consider
Let us have a look at the significant factors to attract customers.
The shelves should be lightweight so that we can conveniently shift them from one place to another. For example, if we have kept the tables near the cash-counter and people give more attention to the grocery area, then we have to shift the shelves at that place. The ultimate purpose is to attract customers.
- Easy Printable
We have seen much material that is not printable friendly. A plain shelf would not do the task. No one ever comes to know as of which product is selling and who owns the company. We have to keep the factors of printing into consideration.
The standees must be waterproof. We know that kids also come to shopping malls and departmental. No one can stop them from the things, which they want to do. They are always ready to throw tantrums regardless of the fact where are they standing. To protect the products on the shelves, we have to make it waterproof. We can fight with any sort of accidents.
The point of sale display must be affordable. For example, we are planning to launch a new market and have plans to keep the standees in different malls at the same time. Then, we have to select the vendor who is offering us the best prices. The reason behind that we can buy as many standees as we need without thinking for a single minute.
- Creative Advertising
People like to buy which they feel attractive. The eyes play a vital role in the buying behaviour of the customers. If they find the product or marketing eye-catchy, they tend to stop by for a minute. This is the point where they decide to make purchases. Marketers have to hit that point. Playing with colours, these, ideas good for the newly launched campaign.
- Easy to Care
As a seller, we like to buy that thing for the point of display, which is easy to handle. We are setting a temporarily set up for awareness. If the setup takes time, then it is useless for us as it wastes our time and energy. We need to find the vendor who gives us all the benefits in terms of handling.
- Work for Indoor and Outdoor
The marketing procedure is not restricted to the indoor area. We have to find things, which is suitable for both the areas, which is indoors and outdoors. We can choose the best for us according to the needs and demands of the customers. Sometimes, we have to create indoor marketing, where a bunch of people available in the enclosure. On the other hand, if we are planning to distribute the samples then we have to stand outside. People like to buy which they feel attractive. The eyes play a vital role in the buying behaviour of the customers. If they find the product or marketing eye-catchy, they tend to stop by for a minute. This is the point where they decide to make purchases. Marketers have to hit that point. Playing with colours, these, ideas good for the newly launched campaign.
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